In the early days of digital signage, we saw many home-crafted software solutions that were essentially little more than PowerPoint on steroids.  That was if they simply weren’t just running PowerPoint itself!  In most installations using this approach, the client would start off bright-eyed and excited to get content up on the screens.  The investment in the signage was usually an initiative of an individual or small group of people within a department who may or may not have ultimately been responsible for updating the screens. The screen would be installed, content would be uploaded, and someone often a student employee (in educational institutions) or administrative assistant (in corporate world) would be asked to keep them up to date.  The first round of content would go up, then maybe a few rounds of updates would be made over the first couple months, then those responsible for updating the systems would either move on or be reassigned.  Upon returning to the site, say, six months later, the same old tired content is still up on the screens!  A sad use of such a powerful tool.

While, as being a Digital Signage Provider, we are excited to design an excellent hardware platform even if the client budget is limited.  However, we try to insist on clients not taking the approach mentioned above.  Let’s face it, employees are busy and can’t always keep content up to date on the screens.

If you feel your department or team might fall into this trap, why not offload some of the content creation to other parties?  Leverage the tremendous amount of content that is being created out there every minute of every day by others.  Our solution has been to provide the client with a digital signage solution that includes dynamic, live data updates packaged as a service with the software.  News, weather, sports, financial data… all are available to be streamed live to your screens when they are connected to the internet.

One of our favorite solutions we offer packaged as service we call DVN Live.  It is powered using an industry leading backend called Rise Vision.  Minimal upfront costs, fully customizable, solid reliability, and best of all, nearly everything can run on “auto pilot”!

Some other benefits of “auto pilot” signage is that since there is always something fresh and interesting on your screens, it gives employees or others who frequent the building (not just guests) a reason to look at your screens.  If regular visitors get used to seeing the same screens (or infrequently updated content) they’ll soon be filtering out the existence of the screens.   With fresh content like news headlines and weather forecasts, they have a reason to look at them again each day as the walk by.  I can attest to this, as we have DVN Live running in our lobby and I look at new content every time I walk by.

So, make your life easier and put your signage on “auto pilot” with DVN Live.